Sustainability

Vantaa Energy and Ørsted: Building the Nordic CCUS market together

Tue, 04 Feb 2025 10:59:03 GMT

Join leading experts from Finland and Denmark as they explore how policy, funding and collaboration can accelerate the commercial development of carbon capture, utilisation and storage (CCUS) projects across the Nordics, with real project insights and lessons learned from pioneers in the field.

Policy and progress in Finland
Finland’s 2035 carbon neutrality target drives a growing CCUS landscape. From ambitious hydrogen goals to new funding schemes and updated national strategies, the Finnish government is setting the stage for rapid development. Yet, as experts highlight, financial incentives and practical implementation remain key challenges to overcome.

Commercial development and funding
Implement Consulting Group outlines the commercial building blocks for viable CCUS projects. From defining project strategy and risk to securing public funding and carbon credit revenues, the session clarifies what it takes to reach financial investment decision. Case studies from Denmark and Sweden show how public-private partnerships and structured tendering can kickstart market growth.

Industry insights and collaboration
Vantaa Energy shares lessons from developing Finland’s first large-scale waste-to-energy CCS project, while Ørsted presents learnings from its Danish flagship project with Microsoft. Both stress the value of partnerships, infrastructure sharing and transparent policy frameworks. The message is clear: collaboration across sectors is essential to make Nordic CCUS succeed.

How to succeed with your EU Innovation Fund application

Wed, 18 Dec 2024 13:00:37 GMT

Get practical insights on how to build a strong, credible EU Innovation Fund application. Learn how to balance innovation, maturity and impact to maximize your project’s success while understanding the key evaluation criteria, deliverables and strategic advice from Implement Consulting Group experts.

Understanding the EU Innovation Fund 2024 call
The webinar explains how to navigate the latest EU Innovation Fund call, including updates for the 2024 application process. Viewers learn about funding windows, eligibility criteria and budget structures, as well as the connection to the EU Green Deal and decarbonisation targets. It clarifies how the call supports clean technologies and climate neutrality.

Key evaluation criteria and scoring
Experts outline how projects are assessed across greenhouse gas avoidance, cost efficiency, innovation, maturity and replicability. The session details scoring methods, threshold points and strategic advice on improving quality, credibility and alignment with EU methodologies. Viewers gain clarity on how to approach each criterion effectively.

Building a credible and mature application
Practical guidance helps applicants demonstrate technical, operational and financial maturity. Topics include risk management, financial modelling and documentation quality. The speakers share best practices for structuring project data, linking assumptions across files and ensuring consistency between feasibility studies and business plans.

Finding your innovation edge
The webinar shows how to define and present your project’s innovation in relation to the state of the art. Viewers learn to argue for the advancement of technology readiness levels and to quantify their contribution to European industrial leadership. The session closes with key takeaways on credibility, substantiation and early preparation for success.

Key insights on mastering EU public funding calls

Wed, 18 Dec 2024 13:00:24 GMT

The EU Innovation Fund is one of the largest public funding mechanisms supporting the green transition. In this webinar, experts from Implement Consulting Group and Innova share key insights on how to build a strong, credible application that balances innovation, maturity, and financial soundness to secure funding success.

Understanding the Innovation Fund 2024

The EU Innovation Fund 2024 introduces new structures and opportunities for funding innovative low-carbon projects. With 2.4 billion euros available, the fund supports initiatives in decarbonisation, carbon capture, renewable energy, and clean technologies. The webinar provides a detailed overview of the call timeline, structure, and key updates, helping applicants understand eligibility, funding mechanisms, and evaluation criteria.

Finding the balance between innovation and maturity

Applicants must demonstrate both innovation and readiness. The session highlights how to define the state of the art, articulate what makes a project innovative, and present strong technical and operational maturity. Realism and credibility are emphasised over optimism, ensuring that timelines, deliverables, and risk management plans align with EU expectations.

Strengthening financial maturity and cost efficiency

Financial maturity is critical to success. Experts explain how to build a credible business and financing plan, showing both profitability and commitment despite risk. The cost efficiency section focuses on determining the right grant size, calculating relevant costs, and ensuring transparent financial assumptions that meet EU methodology standards.

Achieving impact through replicability

Replicability reflects how projects drive broader industrial transformation. The webinar discusses how to showcase efficiency gains, cost reductions, and policy contributions that enhance Europe’s competitiveness and sustainability. By quantifying benefits and aligning with EU policy goals, applicants can strengthen their overall proposal and contribute to Europe’s green leadership.

From company values to real green impact

Thu, 03 Oct 2024 09:04:21 GMT

Environmental sustainability can feel like a threat or an opportunity. In this video, you explore the real drivers behind corporate sustainability, from values and shareholder pressure to customer willingness to pay, and gain insight into the gap between what customers promise and what they actually pay.

What the video explores
This video explores what drives companies toward environmental sustainability, and whether they see it as a threat or an opportunity. It highlights how living company values, more than isolated initiatives, is becoming the key factor shaping sustainability efforts across industries.

Why this matters
The speaker unpacks the underlying drivers, from shareholder pressure and customer expectations to the belief that sustainability still provides competitive advantage. You learn how these forces push organisations to integrate environmental concerns into strategy and culture instead of treating them as separate compliance topics.

How companies can respond
Finally, the video shares survey insights showing customers say they will pay 5 to 20 percent more for sustainable products, yet in reality pay closer to 5 to 10 percent. You gain a nuanced view of this gap and what it means for pricing, value creation and communication.

Unlocking value from your sustainability achievements

Wed, 28 Feb 2024 13:50:56 GMT

This video explores why sustainability evaluations matter and how organisations can communicate them to create real value. Viewers gain insight into building narratives, engaging key stakeholders and turning achievements into meaningful action.

Why sustainability communication matters
Clear communication is essential for turning sustainability evaluations into real business value. Many organisations work hard to achieve certifications and assessments but struggle to activate them. This video explains why sharing the purpose behind sustainability efforts helps build alignment and motivates people to contribute in meaningful ways.

Engaging employees, suppliers and customers
The presenters highlight how different groups experience sustainability change. Employees need clarity on why initiatives matter and how they can participate. Suppliers benefit from open dialogue about shared goals and expectations. Customers require transparent information that supports their own sustainability choices and those of their end users.

From evaluation to ongoing journey
Sustainability achievements are not end points but milestones. The session outlines a simple approach to build narratives, tailor messages and plan communication so organisations keep momentum. By treating communication as an ongoing effort, companies can strengthen trust, support collaboration and create long term value across the entire value chain.

Turning CSRD compliance into business value

Thu, 11 Jan 2024 09:16:00 GMT

The CSRD is not just about compliance. It is a catalyst for change that can drive transparency, improve governance and accelerate a company’s sustainability transformation. In this video, discover how to turn CSRD requirements into real business value and future-proof your organisation.

Understanding the CSRD and its potential
The Corporate Sustainability Reporting Directive (CSRD) introduces mandatory sustainability reporting for thousands of companies in and outside the EU. But it is more than a compliance requirement. The CSRD represents a shift toward sustainable transformation, transparency and accountability. By linking sustainability and business strategy, companies can use the directive to strengthen competitiveness and build resilience.

The journey from compliance to transformation
Implement Consulting Group outlines a six-phase approach to CSRD readiness, from establishing a foundation and conducting double materiality assessments to implementing actions and reporting with assurance. The key lies in transforming compliance into opportunity by embedding sustainability across functions, aligning leadership and creating clear data and governance structures.

Turning insights into business value
Manuela Huck-Wettstein and Kasper share client experiences showing how companies can derive strategic benefits from CSRD. Through collaboration, stakeholder engagement and strong IT and data systems, businesses can use the directive to drive transparency, enhance reputation, attract talent and create long-term value while shaping a more sustainable future.

Inside Topsoe’s digital ESG journey toward net zero

Thu, 12 Oct 2023 09:16:00 GMT

How can data turn sustainability ambitions into real results? In this video, Topsoe and Implement Consulting Group share how a structured ESG data foundation enables better reporting, steering and impact. Learn how digital tools and collaboration drive progress toward net zero goals.

ESG data and the path to net zero
Topsoe has set an ambitious target of achieving net zero by 2040, a decade ahead of most companies. Together with Implement Consulting Group, the team focused on building a reliable ESG data foundation to support transparent reporting and effective decision-making. Their journey demonstrates how data and digitalization can accelerate sustainable transformation.

From manual to digital ESG reporting
By moving from spreadsheets to SAP’s Environmental Health and Safety module, Topsoe automated data collection and improved reliability. The new system covers energy, emissions, water, and waste data and integrates with SAP Analytics Cloud for real-time insights. This transition not only streamlined reporting but also enabled monthly steering and stronger audit readiness.

Key learnings from the project
Topsoe’s experience highlights the value of teamwork, stakeholder engagement, and data quality. Early collaboration with Implement ensured best practices were applied from the start. The result is an auditable, scalable ESG data hub that supports both compliance and business performance while paving the way for scope 3 emissions management and continued progress toward net zero.

Mastering EcoVadis Assessment for Better Sustainability Results

Wed, 23 Aug 2023 09:16:00 GMT

Learn how to decode your Ecovadis score and turn it into actionable improvements for your company. This webinar guides you through understanding the assessment, addressing improvement points, and using Ecovadis beyond scoring to enhance sustainability across your operations.

Understanding your Ecovadis score
In this webinar, Beatrice and Clara from Implement Consulting Group explain how to navigate the Ecovadis assessment and interpret your results. You will gain clarity on what your score and medal truly represent, and how to move beyond a simple rating to strategically improve your sustainability practices.

Practical improvement guidance
The session provides concrete advice on addressing common shortcomings across the four assessment pillars: environment, sustainable procurement, ethics, and labor and human rights. Learn how to strengthen documentation, track key metrics, implement third-party verification, and integrate sustainability into everyday business practices.

Supplier engagement and strategic benefits
Going beyond the score, Ecovadis enables companies to engage with suppliers, monitor performance, and foster collaboration. Beatrice and Clara discuss how to leverage Ecovadis tools for strategic planning, transparency, and supply chain development, turning the assessment into a roadmap for long-term sustainability success.

From emissions to impact, Danske Bank's net zero journey

Thu, 30 Mar 2023 09:16:00 GMT

How can a bank turn financed emissions into a lever for real climate impact? In this talk, Danske Bank and Implement Consulting Group unpack the bank's Climate Action Plan, the data and target setting behind it, and what it means for clients, regulators and society.

Why climate action in finance matters
Climate has moved from a side topic to the core of financial decision making. Kristin explains how EU regulation and global climate agreements have placed banks at the center of the transition. Viewers gain insight into why financed emissions matter far more than a bank's own footprint and where responsibility and opportunity meet.

Inside Danske Bank's climate action plan
Kristin walks through the bank's climate baseline, showing that scope 3 financed emissions dwarf operational emissions. She explains how midterm 2030 targets were set using science based methods and sector pathways, especially in hard to abate areas like fossil fuels, cement, steel and real estate. The session highlights how targets are turned into concrete actions and client engagement.

Data, regulation and what comes next
The conversation dives into data gaps, proxies and the challenge of reliable scope 3 information. Kristin links the plan to frameworks like SBTi, CSRD, SFDR, TCFD, PRB and PBAF, and outlines how annual reporting, biodiversity and social impacts will shape the next phase. Viewers hear advice for developing their own climate action plans and engaging internal skeptics.

How companies can benefit from carbon removal

Thu, 23 Mar 2023 09:16:00 GMT

Discover why negative emissions are crucial for meeting global climate goals and how companies can turn carbon removal into strategic opportunities. This video explains the key technologies, market incentives, and business cases that make negative emissions a critical tool for the future.

Understanding negative emissions
Negative emissions involve capturing CO2 from the atmosphere or from biomass and storing it permanently, rather than just reducing emissions. The video explains key technologies including bioenergy carbon capture and storage (BECCS), direct air capture, and forestation. Viewers gain clarity on how these methods differ from carbon neutral approaches and why they are essential for limiting global warming to 1.5–2 degrees.

Market dynamics and business opportunities
The voluntary carbon market allows companies to offset emissions by financing global climate projects. The video explores how the market operates, the roles of buyers, suppliers, and intermediaries, and the challenges of product quality, additionality, and fraud. Examples from companies like Microsoft, Shopify, Stripe, and Airbus illustrate how demand for high-quality carbon removal is growing.

Trends and future outlook
The video highlights major trends including corporate climate commitments, a shift toward high-quality removal projects, and the increasing role of engineered solutions like BECCS and direct air capture. It also covers upcoming standards, EU policy developments, and expected market growth, helping viewers understand both opportunities and risks in the carbon removal landscape.

Implications for companies
Companies aiming for net zero will need to strategically engage with carbon removal, balancing incentives, costs, and reputational risks. The video provides insights on timing, supply, and utilization alternatives, giving viewers practical guidance on integrating negative emissions into corporate strategies and meeting ambitious climate targets.

Unlocking innovation through servitisation and sustainability

Wed, 01 Mar 2023 09:16:00 GMT

Discover how combining servitisation with sustainability can transform business models, create new revenue streams, and drive long-term impact. Learn practical examples and strategies that organizations can use to implement sustainable service-focused approaches effectively.

Explore the concept of sustainable servitisation
In this session, Merle and Lars from Implement Consulting Group introduce the transformative idea of sustainable servitisation. They explain how shifting from product-focused offerings to service-oriented models can unlock value, enhance customer loyalty, and reduce resource consumption while aligning with sustainability goals.

Real-world examples and insights
The video highlights examples from diverse industries, including Blue Movement by BSH Household Appliances, Rolls Royce, Signify, ModJeans, and On Running. These cases illustrate how organisations are experimenting with product-as-a-service models, leasing, subscription-based solutions, and refurbishment to create long-term value and reduce environmental impact.

Strategies to apply in your organization
Merle and Lars outline four key conditions for successful sustainable servitisation: adopt a systemic perspective, decouple resource use, improve products and services continuously, and embed sustainability in organisational culture. Viewers gain actionable insights for designing business models that drive both economic and environmental benefits.

Engage and innovate
The session encourages interactive discussions, allowing participants to share ideas, explore challenges, and envision how sustainable servitisation could be applied in their own organisations. It provides inspiration for innovative thinking and practical steps to start the journey toward sustainable, service-focused business models.

Grundfos: Turning sustainability into business value

Mon, 16 May 2022 09:16:00 GMT

Discover how embracing sustainability can create real business impact, from cost reduction to market differentiation. This video shares practical insights from Grundfos on starting the sustainability journey, engaging new stakeholders, and integrating sustainable practices into company strategy for long-term growth.

Driving business impact through sustainability
In this video, Grundfos shares how sustainability initiatives can influence profitability, growth, and market positioning. By reducing product footprints and optimizing resources, companies can maintain price premiums while delivering real environmental benefits. Sustainability becomes a way to differentiate in the market and create lasting value.

Key learnings for starting the journey
Grundfos emphasizes the importance of taking the first steps, even if the impact seems small. Starting early, understanding your position in the value chain, and exploring innovative uses for waste can open new opportunities. Sustainability also introduces new stakeholders, partnerships, and perspectives that drive long-term business growth.

Practical advice for companies
Sustainability requires investment and commitment, but it does not have to be expensive to start. Grundfos encourages embedding sustainability into strategy, allocating responsibility, and learning from competitors. Over time, sustainable practices become profitable business, securing market share and positioning companies for future success.

How Grundfos integrates sustainability into business growth

Mon, 16 May 2022 09:16:00 GMT

Explore how Grundfos has made sustainability the core of its business strategy, transforming the way they engage customers and reduce CO2 emissions. Learn how value selling helps drive meaningful change while balancing business growth and long-term impact.

Sustainability as a core strategy
Grundfos has placed sustainability at the center of its operations, producing nearly 16 million products annually with a focus on energy efficiency and CO2 reduction. The company’s approach goes beyond product performance, aiming to guide customers toward smarter, more sustainable operations.

Value selling and customer impact
By implementing a structured value selling framework, Grundfos enables its commercial teams to understand customer pain points, uncover hidden needs, and demonstrate the total cost of ownership. This approach positions sustainability as a tangible benefit, showing customers both financial savings and environmental impact.

Overcoming challenges and driving change
Shifting to a sustainability-focused business model required changes in KPIs, sales approach, and portfolio investment. Grundfos highlights the importance of long-term vision and top management commitment to successfully integrate sustainable solutions while maintaining business growth.

The future of sustainable operations
As customer demand for sustainable solutions grows, Grundfos continues to innovate with digital and smart products that reduce environmental impact. Their journey demonstrates how industrial companies can combine profitability with responsibility, creating lasting value for both business and society.

Reimagining sustainable business strategy

Thu, 10 Mar 2022 14:40:00 GMT

Many companies see sustainability rising on the agenda even in times of crisis, yet a clear gap remains between leaders and laggers. This video invites viewers to rethink how strategy is designed and implemented so that sustainability becomes a driver of long term value for all stakeholders.

Why sustainability stays on the agenda

Despite global uncertainty most companies report that sustainability remains a top priority. Leaders are far ahead in setting roadmaps and using sustainability in strategic decisions. The widening gap highlights the need to shift from plans to real implementation and to raise ambitions for long term impact.

Rethinking the purpose of business

The video challenges the idea that profit alone defines success. True value comes from serving all stakeholders including customers suppliers staff investors and regulators. By questioning narrow customer centricity it encourages companies to solve meaningful problems that benefit society as well as the business.

From competition to collaboration

Sustainability demands a broader view of value chains and value networks. No company operates alone so lasting change requires collaboration across the system. The message is a call to reimagine strategy as sustainable collaborative value creation and to act now to shape a better shared future.

Reimagining sustainability from strategy to action

Thu, 10 Mar 2022 09:16:00 GMT

To create real impact, organizations must go beyond sustainability strategies and reimagine their purpose. This video explores how leaders and companies can redefine success to build a sustainable future for all stakeholders.

Rethinking business for a sustainable world

Sustainability can no longer be an add-on to business strategy. This session explores how organizations can move from business as usual to true sustainable transformation. By redefining purpose, value creation and collaboration, leaders can build strategies that serve both people and the planet.

Insights from global leaders

Roger Martin, Jacob Stasholm, Amy Burek and Mette Lykke share how companies like Rio Tinto, Novozymes and Too Good To Go are embedding sustainability into the core of their strategies. From integrating stakeholder value to rethinking supply chains, they reveal how business can drive meaningful, lasting impact.

Empowering people and purpose

True transformation begins with leadership that inspires choice and ownership. Discover how empowering employees, embracing transparency and redefining metrics for success can unlock a more resilient and responsible future for business and society alike.

Novozymes on creating a purpose-driven strategy

Thu, 10 Mar 2022 09:16:00 GMT

Explore how Novozymes embeds sustainability and stakeholder thinking into its business strategy, turning purpose into measurable impact and actionable change. Learn how leadership, clear targets, and ecosystem collaboration drive both financial results and societal contributions.

Purpose-led strategy
Novozymes integrates its purpose into every strategic decision, focusing on biological solutions for a healthier planet and people. The company balances stakeholder needs and aligns all initiatives with measurable goals, ensuring sustainability is not optional but central to the organization’s mission.

Driving measurable impact
By setting ambitious targets, such as 100% renewable energy by 2025, Novozymes ensures strategy translates into concrete actions. The company tracks performance across financial, societal, and environmental metrics, embedding accountability and impact measurement into its operations.

Leadership and organizational engagement
Novozymes emphasizes leadership qualities like humility, curiosity, and active engagement. By defining must-win battles and fostering two-way dialogue with employees, the company ensures strategic choices resonate throughout the organization and drive meaningful change.

Ecosystem and stakeholder collaboration
Sustainable business requires collaboration across customers, regulators, and suppliers. Novozymes advocates for transparency, regulatory support, and ecosystem thinking to challenge norms, accelerate greener solutions, and create lasting impact while maintaining core business objectives.

Rio Tinto leading the way in sustainable business

Thu, 10 Mar 2022 09:16:00 GMT

Discover how Rio Tinto is redefining sustainability as a strategic priority and creating competitive advantage. This video explores the company’s ambitious climate targets, lessons from societal engagement, and the cultural journey shaping its future impact.

Sustainability as strategy
Rio Tinto views sustainability not as a reporting obligation but as a core strategic challenge. By aligning business decisions with societal expectations and acting proactively, the company aims to reduce its carbon footprint while creating competitive advantage and long-term shareholder value. Ambitious targets demonstrate a commitment to meaningful progress.

Learning from societal engagement
Engaging with local communities, governments, and civil society is essential for Rio Tinto. Past mistakes highlight the importance of relationships and dialogue. By listening to diverse perspectives, the company can make ethically sound decisions, ensuring projects are implemented in harmony with society and culture.

Driving cultural change
Implementing sustainability goals requires more than targets. Rio Tinto is undergoing a significant cultural transformation, reshaping values, purpose, and management. By fostering employee engagement and emphasizing collective responsibility, the company is building the foundation for a long-term, sustainable business model.

How Too Good To Go turns food waste into impact

Thu, 10 Mar 2022 09:16:00 GMT

Food waste is a global challenge, but scalable solutions can create real environmental, social and economic value. This video explores why measurement, ambition and cross stakeholder collaboration matter, and what organisations can gain from tying sustainability closely to their business model.

The food waste challenge
Food waste accounts for nearly 40 percent of global food production and creates around 10 percent of greenhouse gas emissions. Despite sufficient production, millions still experience hunger. The video highlights these impacts and explains why addressing food waste is essential for both society and the planet.

A marketplace for surplus food
Too Good To Go connects stores with consumers who pick up unsold food at a discount. Built on a win win win approach, the company works with partners to understand their waste challenges and define ambitions. The goal is to create value for businesses, consumers and the planet.

Measuring what matters
Impact is tracked through meals saved, a metric tied directly to business performance. This alignment ensures sustainability remains core to operations. With more than 190 million meals saved, the company shows how measurable goals can drive both impact and growth.

Scaling solutions for real impact
Successful pilots need leadership support and resources to scale. The video stresses that impact only becomes meaningful when solutions reach broader markets. Collaboration across the value chain is key, and even reducing waste by half would mark significant progress.

Roger Martin - From command and control to empowered choice

Thu, 10 Mar 2022 09:16:00 GMT

This conversation with Roger Martin reframes execution as a matter of choice, not blind compliance. Learn how leaders can set clear strategic frames, ban the word execution, and create real empowerment through choice chartering so teams bring smarter, practical strategies that align with sustainability and business goals.

What this video covers

This video challenges the command and control mindset that sees strategy as something to be executed. It explains why calling it execution insults talented people, and how a CEO can instead set the strategic frame, ask for aligned choices, and invite teams to propose clever ways to meet goals. The focus is on dignity, not directives.

How to make the shift

Practical steps include banning the words implementation and execution, spending time on choice chartering, and clarifying expected outputs while allowing freedom in methods. The speaker highlights genuineness and psychological safety, explaining that clear frames plus trust reduce transmission loss and speed empowerment across the organization.

Who benefits and why

Leaders aiming to bridge strategy and action, and teams seeking real ownership will benefit most. The approach helps organizations pursue sustainability and value creation by tapping frontline insight, increasing engagement, and ensuring strategies are tested and refined by those who know the business best.

Roger Martin - Why companies must innovate to stay sustainable

Thu, 10 Mar 2022 09:16:00 GMT

In this video, we together with Roger Martin explore why genuine sustainability progress depends on customer demand, smarter business models, and empowered employees. Viewers gain insights into how companies can innovate, move beyond outdated structures, and make responsible choices that support long term growth.

Why customer pressure matters
Customer behaviour is highlighted as a powerful force that can move companies toward real climate action. While regulation has a role, the conversation points to the limits of government driven change and the unintended consequences it may create. Companies respond faster when customers reward sustainable choices.

Rethinking corporate structures
The video challenges the traditional top down corporate model, arguing for an assistant style approach where decision making sits closer to customers. This shift enables faster learning, better choices and a culture where employees can act on what truly creates value.

Facing difficult sustainability choices
The discussion acknowledges how hard it is for companies to phase out profitable but harmful cash cows. Real change comes when customers demand better solutions and companies innovate accordingly. This sets the stage for more responsible growth and stronger long term business resilience.

Roger Martin - How companies can turn sustainability into a strategic advantage

Thu, 10 Mar 2022 09:16:00 GMT

In this conversation with Roger Martin explore how sustainability is evolving from a side project to a core business strategy, and how companies can gain a competitive edge by embedding it into everything they do. Learn what it takes to make a meaningful impact and lead in a world where customers demand action.

Why sustainability matters in strategy
Sustainability is no longer optional for companies, it is becoming central to business success. Many organizations struggle to integrate sustainability beyond operational tasks, often keeping it separate from core strategy. The video explores how companies can move beyond superficial measures and embed sustainability into their main operations.

Making sustainability a competitive advantage
Companies that strategically embrace sustainability can differentiate themselves in the market. By rethinking their approach to products, services, and operations, they create unique value while addressing environmental and social challenges. Examples from Patagonia and Nike illustrate how transparency and innovation can reinforce business purpose.

Strategic insights for companies
The discussion highlights that sustainability requires systemic thinking, balancing the needs of the planet, customers, employees, and shareholders. Implement Consulting Group provides guidance on making these connections, helping businesses implement meaningful strategies that align with long-term value creation and leadership in a changing world.

Martin Lindstrøm - Making sustainability tangible in complex organisations

Mon, 14 Feb 2022 09:16:00 GMT

In this conversation branding expert and New York Times best-selling author Martin Lindstrøm together with Implement Consulting Groups Sheva Rostam explore how organisations can move beyond talk and embed sustainability into every function. They discuss why ownership across the company is essential and how turning long-term goals into tangible, emotional actions creates real progress.

Embedding sustainability across the organisation

Sustainability cannot live in one department alone. Martin Lindstrøm explains that when companies isolate it as a separate function, they repeat the same mistake once made with marketing and sales. True progress happens when sustainability becomes part of every role, woven into culture, purpose and structure.

From long-term vision to short-term impact

Martin introduces his Perceived Justification Symbol (PGS) method, showing how large goals can feel more achievable through small, emotional and tangible steps. Drawing on examples from P&G, Shell and Aquafresh, he illustrates how perception drives engagement. The key is to make sustainability visible, actionable and rewarding for everyone.

Designing the master planet with Bjarke Ingels

Tue, 06 Apr 2021 09:16:00 GMT

Architect Bjarke Ingels explores how a bold idea, the Master Planet, can inspire global collaboration for a sustainable future. Viewers discover how architectural thinking can be scaled up to design not just buildings, but the blueprint for an entire planet.

The vision behind the Master Planet

In this conversation, Bjarke Ingels shares the idea of creating a master plan for the planet. Inspired by long-term projects like those for the Smithsonian, the Master Planet concept aims to unify strategies, technologies and investments into a single, practical vision for achieving carbon neutrality.

From pragmatic utopia to planetary design

Ingels reflects on how BIG’s approach has evolved from pragmatic architecture to global-scale design. By treating Earth as one project, the team tests what happens when creativity meets responsibility. The Master Planet becomes both a tool and a mindset, guiding every project toward a consistent, sustainable future.

Building the world we imagine

Drawing on collaborations with NASA and others, Ingels explains how exploring ideas like lunar habitats influences our approach on Earth. He reminds us that bold imagination drives real change, showing that the future becomes what we choose to design together.