Commercial

Building a Stronger Nordic Marketing Model

Tue, 21 Apr 2026 14:50:05 GMT

Elkjøp and Implement Consulting Group

How do you transform marketing across multiple markets during uncertain times? In this video, Elkjøp shares how a new operating model created clearer roles, stronger collaboration, and a more effective way of working across the Nordics. Learn how change can become a platform for growth.

The challenge
The post-pandemic period was a difficult time for many retailers, including Elkjøp. Market conditions changed quickly, and an organisation built for growth needed to adapt. Across four Nordic markets, marketing operated in different ways, with separate KPIs, strategies, and processes that created unnecessary complexity.

The transformation
Elkjøp introduced a new marketing operating model, moving from a decentralised structure to a more centralised setup. This created clearer ownership, stronger collaboration between Nordic teams and local markets, and a better understanding of how marketing supports the wider commercial agenda.

The impact
The result has been a more aligned and KPI-driven organisation with clearer mandates and improved agency management. Implement Consulting Group supported the journey with benchmarks, best practices, and practical problem-solving that helped maintain momentum and deliver lasting change.

Data-driven pricing for machinery after sales with MARKT-PILOT

Thu, 06 Nov 2025 09:16:00 GMT

In this webinar, we explore how machinery companies can turn after sales into a powerful growth engine by combining internal data with market intelligence. You will learn how to refine parts pricing and design modern service contracts that boost revenue, margins and customer trust. As guest speaker is Enrico Leonardo Berardone, Senior Business Development Manager from MARKT-PILOT.

Seeing the after sales opportunity

The speakers outline five challenges for machinery businesses, from declining machine sales and slow service growth to margin pressure, new business models and global uncertainty. They show that after sales, especially parts and services, often holds higher margins than new equipment, making it a powerful but overlooked growth lever.

Using data and market intelligence in parts pricing

The session explains how to turn internal data into concrete pricing actions. By analysing installed base, win rates and regional performance, companies can spot where parts are overpriced or underpriced. Combined with external market intelligence, they calibrate prices, improve customer satisfaction, capture quick wins and strengthen trust while increasing spare parts revenue and margins.

Designing modern service contracts

Finally, the webinar dives into building attractive service contracts that move beyond time and material. Participants see how to segment customers, define package structures and include services, parts and remote support. The speakers share lessons on pricing, forecasting risk and aligning service operations, leadership and sales to grow recurring revenue from service contracts.

From leads to loyalty, using account based marketing with Orbia B&I (Wavin)

Tue, 25 Mar 2025 09:16:00 GMT

Account based marketing is more than a buzzword. In this video, Mads Schjølin from Implement Consulting Group and Andrea Rubiano Director Global Strategic Marketing at Orbia B&I (Wavin) explore how to align sales and marketing to create real commercial impact. Viewers will gain practical insights on when, why and how to implement ABM effectively in B2B organisations.

Why account based marketing matters

Account based marketing, or ABM, helps companies bridge the traditional gap between sales and marketing. Instead of broad campaigns, ABM focuses on high-value accounts with personalised, data-driven outreach. The approach enables teams to collaborate on shared goals, improving engagement, conversion and customer loyalty.

From strategy to execution

The video explains how Implement Consulting Group supported Wavin in building ABM capabilities. Starting with pilot projects in the UK and Germany, the teams tested targeted campaigns aimed at architects and developers. By combining sales insights with marketing automation, Wavin learned to identify the right stakeholders and nurture relationships that drive measurable growth.

Lessons from collaboration

Andrea Rubiano shares how ABM changed the way Wavin’s global and local teams work together. The focus shifted from volume to relevance, demanding deeper alignment across marketing, sales and product. Her advice to others is to start small, learn fast and be patient. ABM is not about short-term wins but about building trust and creating long-term business value.

Unlocking marketing potential with AI

Thu, 05 Dec 2024 10:21:24 GMT

Discover how AI is reshaping marketing, from creative generation to campaign execution. In this session, Kristian and Charles share practical insights and a live demo showing how AI can enhance marketing performance, speed and creativity.

Why AI and marketing are a perfect match

AI offers marketers unprecedented opportunities for personalization, efficiency and growth. In this session, Kristian and Charles from Implement Consulting Group explore how generative AI can boost campaign quality and speed, reduce costs and enhance customer engagement. Real-world examples show how marketing teams can unlock AI’s full potential.

From barriers to breakthroughs

The webinar highlights key challenges preventing companies from fully leveraging AI, such as lack of prompting skills, limited context and fears of losing creativity. By tailoring AI to brand identity, marketers can overcome these barriers and turn AI into a creative partner that enhances human capabilities.

Case study, Scandic Insurance

Using a fictional Scandinavian insurer, the team demonstrates how AI can create complete campaigns in minutes. From generating briefs to visuals and copy, the AI produced professional-quality materials across multiple channels, achieving faster turnaround, higher engagement and lower costs.

How to get started

Kristian and Charles recommend dreaming big but starting small. Success depends on clear objectives, high-quality brand insights and close collaboration between marketers and AI tools. With the right configuration and mindset, teams can accelerate performance and creativity in every campaign.

Making global and local marketing work with Demant

Wed, 20 Nov 2024 14:15:22 GMT

Omnichannel collaboration challenges cost time and resources, but they also limit the impact of marketing efforts. In this webinar, you learn why global and local teams struggle to align and what practical steps can help reduce waste, strengthen content adoption and improve commercial outcomes. Guesting the session is Mikkel Andersen, Head of Digital Marketing Whole Sales Division at Demant.

Why global and local teams struggle
Many organisations face a misalignment between global ambitions and local realities. Global teams develop broad narratives while local markets work tactically toward sales. Differences in incentives, resources and capabilities often lead to unused assets, duplicated work and slow activation. The result is costly inefficiency and frustration on both sides.

Key challenges in content and activation
Global assets are often not suited for digital formats or local context. Co-creation may feel symbolic, volumes of content are too low and market teams lack ownership. This disconnect leads to cultural misfit, relevance issues and inconsistent execution. Local teams may start over, adding even more waste and complexity.

Short term solutions to improve collaboration
Stronger governance, early input on formats and better use of customer insights can quickly improve alignment. Clear roles, early involvement and realistic variations help markets activate content more smoothly. Pilots and small experiments generate evidence for what works before scaling.

Long term models for sustained impact
More structural changes include centralising activation or shifting responsibilities to regional hubs. These setups help attract specialists, ensure consistent quality and reduce duplicated work. With stronger links between sales and marketing, teams can build journeys that support the full funnel and deliver measurable commercial results.

Hager Group and STARK: How to build a profitable go-to-market model

Tue, 24 Sep 2024 12:03:20 GMT

How can companies grow and stay profitable when the market is shifting? This session explores real-life lessons and concrete steps from leading firms that balance digitalisation, customer centricity and efficiency to thrive in uncertain times.

Understanding the growth dilemma
At the heart of this discussion lies a core challenge: how to meet ambitious growth targets while improving efficiency. Implement Consulting Group highlights key market trends, from digitalisation and sustainability to customer centricity, showing how companies can adapt their go-to-market models to stay competitive.

Five steps for channel and customer growth
The event introduces a five-step framework to accelerate channel strategy and customer engagement. From mapping channels and understanding customers to designing the right setup and integrating it into the operating model, the approach helps companies prioritise, test and scale efficiently while staying close to customer needs.

Real-life cases from industry leaders
Roger Claessen, Senior Director Residential & Distribution Business from Hager Group and Lars Trier Bjerglund, Product Director Athene - Digitalization Programme from Stark Group share how they navigate digital transformation and evolving customer demands. Through pilot projects, testing and speedboats, they demonstrate how involving local teams early and using data-driven insights can drive both efficiency and growth in traditional industries.

From strategy to implementation
The discussion concludes with reflections on implementation success factors. Early involvement, co-creation and local ownership are key to turning strategic initiatives into lasting impact. The takeaway: transformation succeeds when vision meets collaboration, and when companies dare to test, learn and adapt.

Bringing breakthrough products faster to market

Mon, 27 May 2024 13:26:24 GMT

Groundbreaking products often fail to realise their full potential. This video shows why aligning innovation, marketing and sales early on helps companies communicate value clearly, shorten time to market and achieve stronger commercial results.

Why innovation intent gets lost
Many organisations struggle to translate step change innovations into successful customer adoption. When product development, marketing and sales work in isolation, the original purpose behind the innovation often disappears. This leads to slower market entry, weaker value messaging and customers who do not fully understand the benefits.

How to create commercial coherence
The video highlights a structured approach that brings innovation teams, marketers and sales specialists together to shape a clear value proposition. By defining customer value early and backing claims with solid evidence, companies strengthen their message and improve sales outcomes. This coordinated effort helps reduce time to market, increase win rates and secure pricing that reflects the product’s true potential.

How to protect margin in contract renewals

Mon, 27 May 2024 13:26:22 GMT

Many B2B companies struggle to protect margin when contracts come up for renewal. This video shares insights on how proactive planning and clear value documentation can shift negotiations from pure price talk to value focused dialogue, helping teams secure stronger outcomes.

Understanding the renegotiation challenge
Many companies lose margin during contract renewals due to late engagement and aggressive price pressure from competitors and procurement. The video outlines why sales teams often enter negotiations unprepared and how this reactive approach limits their ability to influence outcomes.

Why a new approach is needed
Procurement defaults to price when suppliers fail to present clear value. By documenting and communicating delivered benefits early in the contract period, companies can strengthen their position and avoid unnecessary discounts. This proactive mindset also prevents last minute upgrades that rarely shift procurement priorities.

A framework for better renewals
The solution highlights three components. Start renegotiation planning from the moment the contract begins. Build solid evidence of the value created throughout the partnership. And ensure leadership actively coaches account teams to focus on winning renewals with the same discipline as acquiring new customers.

Building the commercial engine of tomorrow

Thu, 21 Mar 2024 09:49:07 GMT

This webinar explores how organisations can future proof their commercial engine for 2030. Viewers gain insights into emerging trends, practical initiatives and a structured approach to building a more automated, data driven and customer focused commercial setup.

Vision for the future commercial engine

The session outlines how data, automation and evolving customer expectations are reshaping the commercial landscape. The speakers present eight core disciplines that define the commercial engine of 2030, from dynamic pricing and automated reporting to real time performance management and joint category strategies. Participants get a forward looking view on what next level category management could look like and how customer expectations are changing across industries.

Key initiatives and ways of working

The webinar highlights two types of initiatives that drive transformation. On the tech and data side, building a solid master data foundation enables automation, advanced analytics and AI supported insights. On the ways of working side, the focus shifts to converting insights into clear actions, strengthening cross functional collaboration and elevating commercial teams to become true strategic partners for customers.

Transformation approach and impact

The presenters share a five step method for shaping and delivering a future ready commercial engine, starting with customer input and ending with execution through a dedicated transformation office. They emphasise the balance between quick wins and long term initiatives, the importance of joint ownership across commercial and tech teams and the need to build internal capability from day one. The case examples show measurable impact on market position, time savings and organisational engagement.

Generative AI in B2B sales, from hype to impact

Tue, 06 Feb 2024 09:16:00 GMT

Generative AI is reshaping B2B sales, but the real value comes from turning hype into concrete use cases. In this webinar, Rasmus and Tobias share practical examples, live demos and lessons learned so you can boost productivity, raise sales quality and get started in a safe way.

Why generative AI matters in B2B sales

Generative AI can lift productivity and quality in complex B2B sales work. Rasmus and Tobias walk through the hype, the hard facts and the latest research, then translate it into a simple framework for spotting pain points, prioritising use cases and linking AI efforts directly to commercial impact.

From ideas to concrete AI teammates

See how sales teams can use AI powered teammates for meeting preparation, self coaching and better lead handling. The webinar shares a practical radar for mapping opportunities, a live demo of a sales coach prototype and examples of early client results including faster preparation and more focused customer conversations.

What it takes to succeed and scale

Implement Consulting Group also unpack the tech and change side. You get an overview of tooling options, from open access models to embedded copilot solutions, plus advice on leadership, data quality and adoption so experiments turn into sustainable new ways of selling, not just short lived pilots.

Building smarter pricing with data and strategy

Thu, 14 Dec 2023 09:16:00 GMT

Learn how to combine data, strategy and technology to enhance your company’s pricing capabilities. Discover practical ways to choose and implement pricing tools that drive value, improve efficiency and align with your overall strategy.

Understanding pricing technology

Pricing technology is not just about automation. It is about enabling smarter decisions. In this webinar, we share how to identify the right use cases for technology, align them with pricing needs and implement solutions that connect data, people and processes effectively.

Building a framework for success

From collecting and analysing data to setting rules and creating better human interfaces, the video explains how to map technological capabilities to your business context. Viewers gain a clear framework for assessing pricing archetypes, designing use cases and creating a roadmap that delivers measurable value.

Choosing the right solution

The speakers explore the build versus buy dilemma and how to select a technology or partner that fits your organisation’s maturity and strategy. They highlight the importance of pilots, agile sprints and balancing custom development with off-the-shelf tools to find the best fit for pricing excellence.

Driving adoption and lasting impact

Beyond implementation, success depends on organisational alignment and user adoption. The video emphasises effective change management, communication and training to ensure that technology not only works but also creates lasting impact across teams and pricing processes.

From good to outstanding: Hapag-Lloyd's customer service journey

Thu, 30 Nov 2023 09:16:00 GMT

In a world of chatbots, data and 24/7 service expectations, this webinar shows why human contact is still the decisive moment in customer service. You will learn a practical four step model and see how Hapag-Lloyd used it globally to lift quality, reduce churn risk and improve NPS results, presented by Jesper Plougheld Larsen, Global Head of Commercial Learning at Hapag-Lloyd AG.

Why human touch still matters
Customer expectations keep rising as technology enables 24 7 access, multiple channels and integrated data. At the same time, cost pressure, chatbot frustration and inconsistent experiences are eroding trust. The speakers argue that customer service must double down on the human touchpoint, because it is often the last stop before customer churn.

A simple four step quality model
The four step model gives teams a shared language for quality in every interaction. First connect, set the tone and create rapport. Then show caring by understanding the situation before solving it. Next customize the solution so it feels personal. Finally conclude clearly, confirm next steps and secure the customers confidence.

The Hapag-Lloyd implementation journey
Hapag-Lloyd used this model as the backbone of a global customer service programme. Managers were trained first, then frontline teams followed blended learning journeys with on the job practice and coaching. Rolled out in 12 languages to thousands of employees, the approach helped improve NPS and turn extra mile behaviour into daily habits.

Make it easy to stay, reduce churn

Wed, 25 Oct 2023 09:16:00 GMT

Learn how even small reductions in churn can create outsized impact on profit, and why real progress comes from understanding customer experiences, not just reading dashboards. This webinar explores practical ways to use data, insight and smarter journeys to make it easier for customers to join, buy more and stay.

Why churn prevention matters

Customer churn is costly, especially when it forces you to replace lost revenue with new sales. In this webinar, you are introduced to the basic business case for churn prevention and to simple examples that show how just a few percentage points of reduced churn can translate into significantly higher profit and healthier growth.

From data overload to real insight

Many organisations drown in reports or hesitate to act because the data feels incomplete or flawed. The session explores three classic data traps and shows how to move from analysis to action. You will see how segmenting customers, prioritising by impact and combining quantitative patterns with qualitative insight unlock practical next steps.

Designing the path of least resistance

Reducing churn is not only about adding more processes. It is about removing friction and making it as easy as possible to become a customer, to buy more and to stay. Through concrete cases and reflection questions, you are invited to rethink your customer journeys from the customer perspective and identify your next experiment.

Commercial plays in times of uncertainty

Thu, 28 Sep 2023 09:16:00 GMT

In this webinar you explore four concrete commercial plays that help you protect your core while still going on the offensive in a tougher economy. Learn how to use digital engagement, territory planning, pricing and opportunity coaching to grow revenue and improve sales effectiveness.

Why commercial plays matter

In times of economic uncertainty many companies focus mainly on cutting costs and defending their position. This webinar shows how you can balance defence with offence. You will see how targeted commercial plays can unlock new revenue, strengthen customer relationships and improve profitability while still being cost conscious.

Digital engagement and territory planning

The speakers outline how digital customer engagement can nurture early stage buyers, connect marketing and sales and create measurable pipeline impact. They then revisit sales territory planning, moving beyond classic customer segmentation to a broader account view. By reallocating scarce sales time to the most attractive accounts you can find new pockets of growth.

Pricing discipline and opportunity coaching

You are introduced to pricing and discount management as a powerful profit lever, including the idea of price waterfalls and systematic testing before cutting prices. Finally, the webinar presents opportunity coaching, using clear roles, winning elements and a simple coaching flow to improve win rates on must win deals and embed coaching in the sales culture.

Grundfos' approach to building pricing power through value selling

Fri, 22 Sep 2023 09:16:00 GMT

In a world where price pressure defines competition, learning to communicate and quantify your true customer value can transform your business. Discover how Grundfos and Implement Consulting Group show that value-based selling can turn commoditization into opportunity and higher win rates. Guest speaker: Kristian Hede, Head of Hvac and Water, CBS Division from Grundfos.

The commoditization challenge

Many companies face a cycle of discounts and shrinking margins as markets become more commoditized. By focusing only on product specs, they miss the opportunity to show customers the full value they deliver. Implement Consulting Group explores how leading companies shift the conversation from cost to value and achieve better pricing power and stronger customer relationships.

Learning from real examples

Grundfos’ journey illustrates how aligning sales and marketing around clear value drivers leads to lasting impact. By moving from feature-focused selling to value communication, Grundfos improved dialogues with clients, built credibility in negotiations, and supported customer sustainability goals like the Carlsberg collaboration that reduced water consumption by 90%.

From features to value

True differentiation comes when companies quantify the total value their products and services bring, from efficiency gains to long-term savings. The maturity ladder shared in this session shows that the highest-performing companies are those that can measure and prove their impact in customer terms, leading to both higher prices and greater loyalty.

Creating a value-driven culture

Building a value-selling organization requires collaboration across product, marketing, and sales. By leveraging internal competencies and continuously sharing learnings, companies can elevate conversations beyond procurement, reach new stakeholders, and grow sustainably. The message is clear: start now, focus on customer outcomes, and make value your shared language.

How Televox changed the way they sell

Fri, 11 Aug 2023 09:16:00 GMT

Discover how Televox transformed its sales approach to create real value for customers and drive growth. This video shows how changing sales conversations and leadership practices can make a lasting impact, improve employee satisfaction, and achieve measurable results.

Transforming sales conversations
Televox partnered with Implement Consulting Group to rethink the way their sales team engages with customers. By focusing on value-driven conversations, they created a more meaningful interaction between account managers and clients. The approach aimed to make selling sustainable and effective while aligning the organization with a shared vision.

Leadership drives change
The project emphasized that the way sales are led is directly tied to how they are sold. Sales managers co-created the new methodology with Implement Consulting Group, fostering collaboration and practical coaching. The process was hands-on, with less focus on presentations and more on trial, error, and meaningful debate.

Measurable impact
The results speak for themselves. Televox saw a 28% increase in sales compared to 2019, alongside higher employee satisfaction and recognition through the commercial excellence prize of the year in 2020. This transformation demonstrates how strategic changes in leadership and sales conversations can deliver significant business and cultural benefits.

Turning digital B2B leads into real sales

Tue, 02 May 2023 09:16:00 GMT

Learn why many B2B and life science companies struggle to turn digital leads into real opportunities, and what it takes to fix it. This webinar explores common pitfalls, practical tactics and organisational shifts that can help you build a stronger, more scalable pipeline.

Why digital lead generation fails
Digital lead generation in B2B and life science has huge potential, but many companies still see low quality leads, weak follow up and disappointing sales. The webinar walks through a typical funnel, shows real campaign numbers and explains why early expectations often do not match how these leads actually behave.

Six building blocks and typical pitfalls
You are introduced to six building blocks, from strategy and metrics to sales handover. Through concrete examples, the speaker highlights issues like misaligned MQL definitions, poor channel targeting, weak nurturing flows and over engineered tech setups, and shows how these create friction between marketing and sales and stall pipeline growth.

From quick fixes to structural change
The webinar then zooms in on what to do next. You get practical ideas for involving sales in campaign planning, running weekly review meetings and building simple funnel reporting. Finally, it explores hunter and farmer roles and how clearer responsibilities can turn early stage leads into long term opportunities.

How customer centricity drives growth

Tue, 21 Mar 2023 09:16:00 GMT

Discover how customer centricity can transform your organisation into a growth engine. Learn why engaging employees and breaking down silos is crucial to delivering exceptional customer experiences and how a strategic approach can set your company apart.

Why customer centricity matters
Customer centricity is more than a buzzword, it is a strategic choice that drives success. Companies often struggle due to silos, low engagement, and limited capabilities. By addressing these challenges, leaders can create an environment where employees are motivated, engaged, and aligned around delivering outstanding customer experiences.

Strategies for success
Implementing a customer centric culture requires action at all levels of the organisation. Leaders need to focus on removing barriers, fostering collaboration across functions, and embedding customer focus in everyday decision making. When done effectively, these steps not only enhance satisfaction but also create sustainable growth and differentiation in the market.

Unlocking growth through your operating model

Wed, 17 Aug 2022 09:16:00 GMT

Unlock the full potential of your organization by connecting strategy with action. This video shows how designing a growth operating model can transform your people into engines of business growth, helping you achieve faster results and sustainable success.

Why a growth operating model matters
A growth operating model bridges the gap between your strategy and your results. Organizations often struggle to translate plans into outcomes because it is people, not plans, that create change. By investing in a tailored operating model, companies can unlock human potential and accelerate business growth.

Designing for your unique business DNA
There is no universal blueprint for success. Each operating model should reflect your company’s growth strategy and unique DNA. Implement Consulting Group guides organizations to design their way, creating capabilities and processes that turn today’s teams into tomorrow’s growth engines.

Proven impact on growth
Companies that implement a growth operating model are three times more likely to grow faster than peers. Investing in people-focused operations is one of the most effective ways to ensure your strategy delivers tangible results and long-term competitive advantage.

How to put customers at the heart of your market approach

Wed, 17 Aug 2022 09:16:00 GMT

Discover why traditional go-to-market approaches often fail and learn how to put the customer at the center of your strategy. This video explains how to adapt to changing customer needs and technology, and what businesses can do to get their market approach right.

Why traditional approaches fail
Many companies rely on methods that worked in the past, but customers and technology have evolved. Sticking to old routines can limit growth and miss opportunities. In this video, we explore why common go-to-market questions often focus on the wrong starting point and how this can hinder results.

Adopting a customer-first perspective
The key to a successful go-to-market strategy is understanding your customers and their needs. By starting from the market perspective rather than internal processes, businesses can design approaches that truly resonate. Learn how to evaluate channels, partnerships, and digital platforms effectively to meet customer expectations.

Getting it right with strategy
Going to market is complex, but focusing on the customer journey provides clarity. We guide businesses through the process of designing strategies that are agile, relevant, and aligned with modern trends. This video offers actionable insights to help companies rethink and optimize their market approach.

How to engage employees for better customer experience

Wed, 17 Aug 2022 09:16:00 GMT

Discover how customer centricity can transform your organisation into a growth engine, and why engaging employees at every level is key to delivering exceptional experiences. Learn practical insights on breaking silos and embedding a culture that truly puts customers first.

Why customer centricity matters
Customer centricity is more than an initiative, it is a strategic choice. Organisations that successfully embed this approach see improved engagement, stronger customer relationships and differentiation in competitive markets. Leaders play a crucial role in fostering this culture across all levels.

Engaging employees and breaking silos
The biggest challenge for companies is aligning teams and motivating employees to fully embrace a customer centric culture. When engagement is high and organisational silos are removed, the chance of delivering outstanding customer experiences increases significantly, creating a measurable impact on business growth.

Implementing a customer centric strategy
Building a customer centric organisation requires more than foundational efforts. Leaders must ensure that every function and employee understands their role in enhancing customer experience, turning strategy into actionable behaviours that drive long-term value and sustainable competitive advantage.

How to communicate true customer value

Wed, 17 Aug 2022 09:16:00 GMT

Learn how to create and communicate real value for your customers with a clear, customer-focused approach. This video shows the key elements of strong value propositions and offers practical insights for building a mindset and capabilities that drive measurable impact.

Understanding customer value

Many organizations struggle to clearly communicate the value they deliver. Studies show that 75% of companies fail to express their value propositions effectively, and half of these propositions are not aligned with what truly matters to customers. This video explores how successful companies define and communicate value with clarity and impact.

Building strong value propositions

Top-performing companies share common practices. They begin with a deep outside-in perspective, validate their ideas with customers, and develop prototypes to test their value. They focus on building organizational capabilities and fostering a shared mindset, ensuring that everyone continuously works toward creating meaningful value for customers.

How to turn growth ambitions into real results

Wed, 17 Aug 2022 09:16:00 GMT

Organic growth is not a matter of luck, but of design and strategy. This video explores how companies can turn growth ambitions into measurable results, showing how customer insights, co-creation, and strategic choices create a commercial system built for sustainable success.

Understanding commercial growth
Organic growth is the oxygen of any organization, driving change and keeping companies ahead of competitors. In this video, we highlight why successful growth is intentional, relying on well-designed strategies and thoughtful planning rather than chance. Viewers will learn how to build a framework for sustained commercial performance.

Steps to successful growth
The most successful companies use an outside-in perspective to understand customer needs and make strategic choices accordingly. They involve stakeholders in co-creation, test and calibrate their commercial systems, and align growth initiatives with customer experience, value proposition, portfolio, go-to-market approach, and operational capabilities. This approach turns ambition into tangible results.

Creating a movement around growth
Growth is most effective when it engages the whole organization. By making growth a shared mission, companies can rally employees around common goals. The video shows how integrating insights, strategy, and stakeholder engagement transforms commercial plans into actions that drive measurable impact.

Customer centricity at JYSK

Wed, 04 Apr 2018 13:53:00 GMT

A bold strategy helped Jysk rethink its customer experience, strengthen its organisation and build a culture where customer centricity is a shared responsibility. Viewers learn how insights, collaboration and continuous reflection can drive meaningful and lasting change.

Our collaboration with Jysk
We supported Jysk in developing a customer first strategy built on a deep understanding of their customers. Through extensive insight work, international surveys and cross functional involvement, the strategy created clear goals and a shared mindset. It helped Jysk rethink how customer needs shape priorities, KPIs and organisational focus.

Building engagement across countries
More than 20 workshops brought leaders together to challenge options and clarify implementation. This dialogue helped store managers connect strategic choices with everyday actions. Continual adjustments ensured the strategy stayed relevant, supporting Jysk in a fast changing retail landscape.

Driving long term impact
With strengthened quality perception, millions of new customers and significant sales growth, the journey shows how ambition paired with consistent learning can lift performance. The collaboration continues to fuel strategic conversations that keep Jysk competitive and customer focused.