How do you turn macroeconomic data into better planning decisions? This webinar shows how to use leading indicators to challenge bias, strengthen cross functional dialogue and create a more realistic demand outlook. You will get practical guidance and a concrete case from Grundfos.

Why it matters
Macroeconomic indicators can help planners spot market shifts earlier, test whether forecasts are realistic and reduce long range bias. Instead of relying only on historical sales or gut feel, companies can use external signals to build a stronger rationale behind demand plans and improve alignment across functions.

How to use it in practice
The webinar explains how to bring macro indicators into a business oriented demand review. The focus is on three conversations, checking for bias, understanding decision implications and comparing market development with company ambition. This helps teams turn external data into clearer actions and better planning decisions.

What Grundfos learned
Grundfos shares how it built a structured approach to selecting indicators, combining them into one joint macro signal and using that signal in demand reviews. The case shows why simplicity, business insight and trust in the model matter, and how macro indicators can also strengthen AI based forecasting.