April 21, 2026
Building a Stronger Nordic Marketing Model
Elkjøp and Implement Consulting Group
How do you transform marketing across multiple markets during uncertain times? In this video, Elkjøp shares how a new operating model created clearer roles, stronger collaboration, and a more effective way of working across the Nordics. Learn how change can become a platform for growth.
The challenge
The post-pandemic period was a difficult time for many retailers, including Elkjøp. Market conditions changed quickly, and an organisation built for growth needed to adapt. Across four Nordic markets, marketing operated in different ways, with separate KPIs, strategies, and processes that created unnecessary complexity.
The transformation
Elkjøp introduced a new marketing operating model, moving from a decentralised structure to a more centralised setup. This created clearer ownership, stronger collaboration between Nordic teams and local markets, and a better understanding of how marketing supports the wider commercial agenda.
The impact
The result has been a more aligned and KPI-driven organisation with clearer mandates and improved agency management. Implement Consulting Group supported the journey with benchmarks, best practices, and practical problem-solving that helped maintain momentum and deliver lasting change.
April 21, 2026
Building a Stronger Nordic Marketing Model
Elkjøp and Implement Consulting Group
How do you transform marketing across multiple markets during uncertain times? In this video, Elkjøp shares how a new operating model created clearer roles, stronger collaboration, and a more effective way of working across the Nordics. Learn how change can become a platform for growth.
The challenge
The post-pandemic period was a difficult time for many retailers, including Elkjøp. Market conditions changed quickly, and an organisation built for growth needed to adapt. Across four Nordic markets, marketing operated in different ways, with separate KPIs, strategies, and processes that created unnecessary complexity.
The transformation
Elkjøp introduced a new marketing operating model, moving from a decentralised structure to a more centralised setup. This created clearer ownership, stronger collaboration between Nordic teams and local markets, and a better understanding of how marketing supports the wider commercial agenda.
The impact
The result has been a more aligned and KPI-driven organisation with clearer mandates and improved agency management. Implement Consulting Group supported the journey with benchmarks, best practices, and practical problem-solving that helped maintain momentum and deliver lasting change.
