and the future of the company. The reason why we dared to imagine a job partner was because we thought that it could create a competitive advantage for us. So if we were the first to go to market with a service like this, then we could be more attractive to future potential customers. Well, basically, a job partner is making it easy to apply for the next job. So what we do is that we, like, take your resume, and then we take the job offering, and then we make an application for you. Glossary, Ph.D.: The idea of a job partner was actually not ours. We were handled by one of what we cooperated with, and he came with the idea because his mother became unemployed. And she said, well, I have had the same job for 25 years. I don't know how to be a job seeker. And this guy, he was very much into AI in the early stages with ChatGPT3. And he said, well, I can make an application for you. And this, he showed us. And what we realized was that his mother's problem was an ordinary problem for the 10,000 people who are unemployed each year. So we thought, okay, maybe he couldn't make a business out of this, but this is definitely within our core value proposition to make it easier to get the next job. So then we said, let's do it. Glossary, Ph.D.: And we knew, because we have a lot of skilled people, that we could make it. So it was pretty easy to say, okay, we can make it. So what was more difficult was to discuss with ourselves, should we make it? I actually had a longer discussion with one of my colleagues, and I said, well, we need somebody else to make this for us. And he said, no, it will be a competitive advantage if we make it ourselves. Then we can sell it and we can profit from it. And I said, no, no, because if we make it ourselves, then we are moving beyond being an insurance fund. Then we are moving to becoming an IT company. It took me actually some time to realize that it was not me who was right, it was my deputy who was right. So I took the role more to do what he had said we should do. Glossary, Ph.D.: You have to look upon job partner, not as being something about derivative AI. It's also something about derivative AI. But what you really want to do as a CEO is to look upon your business and say, okay, can you transform your business model? And then derivative AI comes in as a solution to my problems. But really, you have to look at your customer needs and then find your solutions to your customer needs first and foremost. And then at some point, derivative AI can be the solution. It is for us with job partner, but for others, it's other things which are the solutions for the customer needs. So a business should be driven on satisfying customer needs. What is really important is that job partner was not my idea. It was not the idea of any C-level people in my business. It was just the idea of a normal, good, hardworking employee. And he was not afraid to sell. Well, I have a good idea. And then we listened. So it's really a matter about getting all your people to think about the business you're in and getting ideas forward and then discussing. And between those hundreds and thousands of ideas, maybe one of them will have the potential to redefine the industry you're in. I think that derivative AI is the one thing which will have the most impact on businesses that we have seen for at least a generation. So anybody who does not dare to log into this is really taking a risk with their companies, both short-term and definitely long-term success. I think that a lot of people are held back because they don't really grasp what generalize AI is all about. They only see like the surface, which is trying to prompt something in chat GPT. And they say, oh, it doesn't give me the right answer. It's hallucinating. And then they just don't get it. I've seen a lot of benefit for us being this transformation from one company to another. And that is clearly that when we see the world with an IT company's glasses, we can imagine some things which we couldn't do before. So it makes a lot of other things possible. For 150 years in Denmark, when you had to apply for a job, it was a newspaper. Then about 30 years ago, you went from the newspaper to a job portal on the internet. But still you have to apply for it. Now we have disrupted that because now everybody can make a good application. So we are in the middle of a transformation. And in a couple of years, I believe that nobody would apply for a job anymore. Our disruption is just really destroying how the job market has been for a lot of years. And I think actually this is a good thing. Because why should it be a good measure of how you'll be performing in the next job that you're good at applying for it? Why?